Customer Equity Experts
Robert Blattberg, Ph.D.
Professor
Northwestern University
Bio
|
Selected Publications
Gary Getz
Director, Business & Market Development
Integral, Inc.
Bio
|
Selected Publications
Jacquelyn S. Thomas, Ph.D.
Assistant Professor
Emory University
Bio
|
Selected Publications
It's not whether
you're a participant
in the "new" or
"old' economy
that determines
shareholder value
for your
business - it's
whether you can
unleash the
power of rapid
growth in your
customer assets.
-- Gary Getz
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Customer Equity
2002