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Calculating
Add-on Selling Equity
This
section provides a brief summary of the equation for add-on
selling equity. Many of the discussions in the Retention
equity calculation section of the site (for example, using
survival analysis to calculate retention equity) are also
relevant. |
Add-on
Selling Equity Calculation
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Metrics
and Accounting
for Add-on Selling
Descriptions
and examples of two key metrics of add-on selling performance.
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Add-on
Selling Accounting Measures
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Data
Analysis Tools for Add-on Selling
Examples
of two database interpretation tools (regression and logit
models) that can help to predict key add-on selling variables
such as response rates. |
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Response
Modeling Using Logit and Regression Models
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Index:
Add-on Selling
Tables
This
section contains the Add-on Selling Tables referred to
in the calculations and examples. They are available in
PDF format, so you will need the Adobe
Acrobat 4.0 Reader to view these documents. |
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Add-on
Selling Tables: A
- 1
- 2
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