Customer Equity Authors & Integral Professional Present at DMA Event
June 6, 2002
St. Charles, Illinois

Yeck Center for Advanced Studies in Direct and Interactive Marketing
Customer Equity Authors Robert Blattberg and Gary Getz, and Integral, Inc. Associate Director Mark Pelofsky will present their Customer Equity™ insights at this Direct Marketing Association event focused on "Managing the Interactive Future."

Customer Equity Authors Featured at COMDEX
November 12-13, 2001
Las Vegas, Nevada

"The Problem With CRM"
Gary Getz, Integral Director and Robert Blattberg, Ph.D., Professor, Northwestern University returned to COMDEX to present "The Problem With CRM." The authors drew on information in their recently published book, Customer Equity. Mr. Getz and Dr. Blattberg's presentation is available in PDF format. You will need the Adobe Acrobat Reader to view the document. Please click here to download.

Customer Equity Authors Featured at COMDEX
April 2-4, 2001
Chicago, Illinois

"Digital Survival: New Challenges and Enduring Skills"
Gary Getz, Integral Director and Robert Blattberg, Ph.D., Professor, Northwestern University, presented "Explaining the Dot.bomb Phenomenon: The Role of Customer Equity™" at this conference from Harvard Business School Publishing and COMDEX. Mr. Getz and Dr. Blattberg's presentation is available in PDF format. You will need the Adobe Acrobat Reader to view the document. Please click here to download.