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Robert
Blattberg, Ph.D.
Polk Bros Distinguished Professor of Retail
Northwestern's Kellogg Graduate School of Management
Professor
Blattberg's primary research is in the areas of database marketing
and retailing. He develops statistical models to help managers
make marketing decisions. The primary application areas of these
models are direct marketing, promotional response and price
elasticity estimation and decision support systems for retailers
and manufacturers. Professor Blattberg is currently the director
of the Center for Retail Management in the Kellogg Graduate
School of Management. The Center focuses on improving marketing
productivity and effectiveness by studying how management processes
should be redesigned and how information technology can be used
to improve decision making. The projects directly managed by
Professor Blattberg include the design of a decision support
system for Dominick's Finer Foods, the development of a model
of retailer competition, and re-design of category management
in grocery retailing.
In addition to his teaching, writing and research responsibilities,
Professor Blattberg consults to leading retailers, consumer
goods manufacturers and database marketers. His clients have
included Whirlpool, Advanta, A.C. Nielsen, Anheuser Busch, Sears,
Kroger and The Northern Trust, Kroger. Professor Blattberg is
a frequent speaker at the Direct Marketing Association, Food
Marketing Institute and American Marketing Association events.
He also serves as a Director of First Tennessee Bank Corporation,
Price Chopper, and the Factory Card Outlet of America.
Prior to accepting a position at Northwestern in, Professor
Blattberg served as the Charles H. Kellstadt Professor of Marketing
and Director of the Center for Marketing Information Technology
in the Graduate School of Business at the University of Chicago.
He received a B.A. degree in mathematics from Northwestern University,
and M.S. and Ph.D. degrees in Industrial Administration from
Carnegie-Mellon University.
Professor Blattberg's recently published book, Customer
Equity (with Integral Director Gary Getz and Academic
Affiliate Jacquelyn Thomas, Ph.D.), focuses on how companies
can maximize the value of their customer relationships in the
emerging hybrid world of e-commerce and land-based commerce.
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