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Robert
Blattberg, Ph.D.
Polk Bros Distinguished Professor of Retail
Northwestern's Kellogg Graduate School of Management
"Want to Build Your Business? Grow Your Customer Equity," by
Robert Blattberg, Gary Getz, and Mark Pelofsky, Harvard Management
Update, August 2001.
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Customer
Equity, by Robert Blattberg, Gary Getz, and Jacquelyn
Thomas, Harvard Business Press, July 18, 2001.
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"The Design and Application of Databases to Enhance Customer
Equity" by Jacquelyn Thomas and Robert Blattberg, Handbook
of Customer Bonding: Basics, Concepts, and Experiences,
M. Bruhn and C. Homburg (Eds.), Wiesbaden, Germany: Gabler Publishing,
1998.
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"Manage Marketing by Consumer Equity Test," by Robert Blattberg,
co-authored with John Deighton, Harvard Business Review,
July-August 1996.
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Category Management, The Role of Supplier Organizations,
by Robert Blattberg, co-authored with Mary Purk, Washington,
DC: Food Marketing Institute, 1996, Guide 5.
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Category Management, Information Technology, by Robert
Blattberg, co-authored with Mary Purk, Washington, DC: Food
Marketing Institute, 1995, Guide 4.
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Category Management, Category Plan, by Robert Blattberg,
co-authored with Edward Fox, Washington, DC: Food Marketing
Institute, 1995, Guide 3.
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Category Management, Blueprint for Implementation, by
Robert Blattberg, co-authored with Edward Fox, Washington, DC:
Food Marketing Institute, 1995, Guide 2.
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Category Management, Getting Started, co-authored with
Edward Fox, Washington, DC: Food Marketing Institute, 1995,
Guide 1.
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"How Promotions Work," by Robert Blattberg, co-authored with
R. Briesch and E. Fox, Marketing Science, Fall 1995.
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The Marketing Information Revolution, by Robert Blattberg,
co-authored with R. Glazer and J. D. C. Little (eds.), Cambridge,
MA: Harvard Business Press, 1994.
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Sales Promotions: Concepts, Methods and Strategies, by
Robert Blattberg, co-authored with S. Neslin, Englewood Cliffs,
New Jersey: Prentice Hall, 1990. |
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