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Gary
Getz
Director, Business & Market Development
Integral, Inc.
"Is
Your Org Chart Customer-Equitable?" by Gary Getz, Internet
World: Intelligent CRM Strategies, December 3, 2002.
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"It
Is Your Table," by Gary Getz, Internet World: Intelligent
CRM Strategies, November 4, 2002.
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"Mind
the Gap," by Gary Getz, Internet World: Intelligent CRM
Strategies, October 7, 2002.
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"Use
CRM to Manage Customer Lifecycles," by Gary Getz, Internet
World: Intelligent CRM Strategies, September 9, 2002.
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"More
is Not Always Better--No Matter What People Say," by Gary
Getz, Internet World: Intelligent CRM Strategies, August
5, 2002.
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"Commentary:
Bank on the Future Value of Your Customers," by Gary Getz,
Internet World: Intelligent CRM Strategies, July 1, 2002.
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"CRM
Stumbles on the Catwalk," featuring Gary Getz, Internet
World Magazine, April 2002.
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"Commentary:
Get Enough (But Not Too Much) Data," by Gary Getz, Internet
World: CRM Fanatic E-Newsletter, April 2, 2002.
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"Commentary:
Change Your Mindset to Get ROI from CRM," by Gary
Getz, Internet World: CRM Fanatic E-Newsletter, March
5, 2002.
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"Improving
Your CRM Game," by Gary Getz, Internet World: CRM Fanatic
E-Newsletter, February 5, 2002.
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"Customers as Assets?" by Gary Getz, The Business to Business
Marketer, November/December 2001.
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"Want to Build Your Business? Grow Your Customer Equity," by
Gary Getz, Robert Blattberg, and Integral Associate Director
Mark Pelofsky, Harvard Management Update, August 2001.
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Customer Equity,
by Gary Getz, Robert Blattberg, and Jacquelyn Thomas, Harvard
Business Press, July 18, 2001.
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"A Comprehensive Approach to Corporate Venturing," by Gary Getz
and Integral Director Edward Tuttle, Journal of Business
Strategy, 2001.
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"Should you Fear Disruptive Technology?" featuring Gary Getz
with Integral Academic Affiliate Clayton Christensen, FORTUNE,
April 3, 2000, p. 249.
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"Accomplishing Marketing Channel Change: Paths and Pitfalls,"
by Gary A. Getz, Louis W. Stern, and Frederick D. Sturdivant,
European Management Journal, March 1993.
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"The Nuts and Bolts of Formulating a Differentiation Strategy,"
by Gary A. Getz and Frederick D. Sturdivant, Planning Review,
September/October 1989. |
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