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Jacquelyn
Thomas, Ph.D.
Assistant Professor
Emory University
Professor Jacquelyn Thomas works in the areas of database marketing
and customer relationship management. Her interest in these
areas stems in part from her prior positions in marketing with
BP America and sales with Merck, Inc. While working with these
companies she developed a practical understanding of various
pricing, promotion, and customer management issues that are
frequently encountered across numerous industries. She leverages
this first hand experience in her teaching, research, and consulting
activities.
Trained in the areas of econometrics and mathematics, her work
frequently involves the use of statistical models. Specifically,
Professor Thomas builds and utilizes models that describe the
key phases of the customer life cycle. Applying these models
to large customer databases, she has been able to assess and
make recommendations regarding customer acquisition, retention,
and add-on selling strategies and tactics. She has applied her
models in projects that involved retail direct marketing firms,
aviation service organizations, electronic brokerage firms,
and publishing organizations. Through speaking engagements and
independent consulting projects Professor Thomas has also worked
with firms in industries such as telecommunications and beverages.
From Northwestern University, Professor Thomas has earned both
a Ph.D and a M.S. degree in marketing, as well as a B.A. in
mathematics. In 1997, she joined the faculty of Stanford University's
Graduate School of Business. Most recently in 2000, she became
a member of Emory University's Goizueta Business School. She
has taught marketing management, retail marketing, and marketing
strategy. Some of her honors and awards include Phi Beta Kappa
honor society and National Academy of Science grant recipient.
Professor Thomas' recently published book, Customer
Equity (with Integral Director Gary Getz and Academic
Affiliate Robert Blattberg, Ph.D.), focuses on how companies
can maximize the value of their customer relationships in the
emerging hybrid world of e-commerce and land-based commerce.
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