 |
Jacquelyn
Thomas, Ph.D.
Assistant Professor
Emory University
Customer
Equity, by Jacquelyn Thomas, Gary Getz, and Robert Blattberg,
Harvard Business Press, July 18, 2001.
--------------------------------------------------------------
"A Methodology For Linking Customer Acquisition to Customer
Retention," by Jacquelyn Thomas, Journal of Marketing Research,
forthcoming.
--------------------------------------------------------------
"The Design and Application of Databases to Enhance Customer
Equity," by Jacquelyn Thomas and Robert Blattberg, Handbook
of Customer Bonding: Basics, Concepts, and Experiences,
M. Bruhn and C. Homburg (Eds.), Wiesbaden, Germany: Gabler Publishing,
1998.
--------------------------------------------------------------
"Econometric Analysis of Customer Retention in an Aviation Trade
Organization," by Jacquelyn Thomas, Transportation Research
Record, no. 1567, 1997.
--------------------------------------------------------------
"Dell Computer: Inspiron Product Development" by Jacquelyn Thomas
and Michael Rosenstien, Stanford University Case no: M293, 1998.
|
|
