Customer Equity Authors, Gary Getz, Robert Blattberg, and Jacquelyn Thomas, regularly consult with companies on the most effective strategies for maximizing customer value: Gary Getz as an Integral Director, and Robert Blattberg and Jacquelyn Thomas as Integral Academic Affiliates.

Integral's Customer and Market Management Practice helps client companies thrive in today's turbulent market environment by providing them with Customer Value, Channel Management, and Service Management tool sets. This suite of capabilities enables clients to build and execute more relevant, tailored marketing strategies and programs - strategies and programs that both cope with, and capitalize on, the complexity and pace of change in today's world.

Integral, Inc., is an international consulting firm that helps clients create growth and capture value in turbulent markets. It consults to and venture-partners with organizations - from current market leaders to new breakthrough enterprises - to enhance innovation efforts in current product and service areas and to identify new market opportunities. Integral works with clients in the following six practice areas: Growth and Disruption Strategy; Business Creation; New Product and Service Development; Networked Operations Management; Customer and Market Management; and Organizing for Growth.

Since the company's founding in 1988 by distinguished professors Kim Clark, Ph.D., and Steven Wheelwright, Ph.D., of Harvard Business School, and economist Bruce Stangle, Ph.D., Integral has maintained close relationships with a network of well-respected affiliates at preeminent universities and research institutions. Together, Integral and its affiliates collaboratively define leading solutions to emerging business challenges. Integral's value lies in integrating its breadth and depth of experience with unparalleled thought leadership to bring clients unique, workable solutions and demonstrated, measurable results.

To learn more about how to put Customer Equity™ principles to work for your organization, please contact Integral:

email: info@integral-inc.com
Tel: 617 425.8400